Event Attendance Nudge Campaign

Note: Follow-up text messages are only sent to contacts who continue to meet the criteria. This means if Arielle receives the initial text and attends an event the next day, she will NOT receive any of the follow up texts!

Event Attendance: Option 1 

Criteria: Have not attended event in 30/60/90/120 days – You choose the criteria!

1. Initial Text

Hello [first_name]! Welcome to [School Name]! Find exciting events and programs on the Modern Campus Involve mobile app. 📱 IOS: [LINK] Android: [LINK] 

2. Follow-Up Text #1

We haven’t seen you yet. Here at [School Name] we have everything from [Example Event 1] to [Example Event 2], and much more. Hope you can make it! 

3. Follow-Up Text #2

Hi [first_name]. Did you know that we have social activities as well as career workshops? There are tons of programs on campus to match your interests. Find them using the Presence mobile app. Find a link to download it on the [Portal Name] portal” [Portal Link] 

4. Follow-Up Text #3

Building community helps you make the most of your learning at [School Name]. Meet students to connect with at events across campus. See you soon! 

5. Follow-Up Text #4

Hi [first_name], this is [Department]. We noticed you haven’t attended any events in the last [30/60/90/120 Days]. Please let us know what kind of program you’d like us to bring to campus. Our office doors are open, we’d love to see you.  

 

Event Attendance: Nudge Option 2 

Criteria: Have not attended event in 30/60/90/120 days – You choose the criteria!

1. Initial Text

Hi [first_name], it’s [School Name]! We haven’t seen you at an event in [30/60/90 120 Days] - you can find all the great events that are coming up soon at [Portal Link] or in the Modern Campus Involve mobile app!  

2. Follow-Up Text #1

Hey again [first_name]! Did you check out the portal? Hope to see you at an event around campus soon! 

3. Follow-Up Text #2

We really miss you! If you haven’t found anything you’re interested in, swing by the Involvement Office located at [Office Location] and give us your feedback 

4. If student attends an event

Hi [first_name]! Thanks for coming to [last_event_attended]. Don’t forget you can find more upcoming events at [Portal Link] or download the Modern Campus Involve app. 

 

Event Attendance: Nudge Option 3

Criteria: Have not attended an event in 30 days

1. Initial Text

We haven’t seen you at any events! Don’t forget to check out all our events at [Portal Link].

2. Follow-Up Text #1

Did you know that attending events is a great way to get involved on campus? Check out all of our upcoming events here: [Portal Link]

3. Follow-Up Text #2

Still haven’t found any events you like or haven’t had the time? Don't worry, it’s not too late!

Check out the full events list here: [Portal Link]

4. If student attends an event

Hope you had fun at [last_event_attended]! You can find more events like this at [Portal Link] or on the Modern Campus Involve app. 

 

Event Attendance: Nudge Option 4

Criteria:  Students who have not attended an event within 6 weeks of campaign start date

1. Initial Text

Welcome to [School Name]! The best way to get involved on campus is by coming to events! We hope to see you at some of our upcoming ones! You can find them all at [Portal Link] or on the Modern Campus Involve mobile app!  

2. Follow-Up Text #1

We still haven’t seen you around- why is that?

   A) Still unpacking

   B) School work

   C) Don’t know what to go to

   D) Don’t live on campus  

3. If C) then response is:  Did you know you can filter events by tags to find what interests you? Check it out at [Portal Link]

4. If student attends an event

Hope you had fun at [last_event_attended]! You can find more events like this at [Portal Link] or on the Modern Campus Involve app. 

 

Event Attendance: Nudge Option 5 

Criteria: Students who have NOT attended any events in X number of days 

1. Initial Text

Looking for a way to get involved? Join us at [Event Name] on [Event Date]! You can find a full list of events at [Portal Link] or on the Modern Campus Involve App! 

2. Follow-Up Text After ___ Days

Don’t forget! [Event Name] is coming up! We can’t wait to see you at [Event Location] on [Event Date] at [Event Time]. See you there!  

3. Day of Event Text

Today’s the day! Come join us at the [Event Name] at [Event Location] at [Event Time].  

 

Event Attendance: Nudge Option 6 

Criteria: Have not attended an event in 120 days

1. Initial Text

Hi [first_name], this is [School Name]. We haven’t seen you at any events! Don’t forget to check out all of our events at [Portal Link].

2. Follow-Up Text #1

Did you know that attending events is a great way to get involved on campus? Check out all of our upcoming events here: [Portal Link].

3. Follow-Up Text #2

Still haven’t found any events you like or haven’t had the time? Don't worry, it’s not too late! Check out the full events list here: [Portal Link].

4. If student attends an event

I hope you had fun at [last_event_name]! You can find more events like this at [Portal Link] or the Modern Campus Involve App.

 

Organization Involvement Nudges

Organization Involvement: Nudge Option 1 

Criteria: Students who have not joined an org in 30/60/90/120 days.

1. Initial Text

Hi [first_name], it's [Department]. Student organizations are accepting new members. Orgs are a great way to meet new people. Find one you like on the [Portal Name] or “Modern Campus Involve” mobile app here: [Portal Link].

2. Follow-Up Text #1

We haven’t seen you yet. Here at [School Name] we have everything from [Example Organization 1] to [Example Organization 2], and much more. Check them out! 

3. Follow-Up Text #2

Hi [first_name]. Did you know that we have social interest orgs as well as orgs related to your major? There are tons of groups on campus to match your interests. Find them using the Involve mobile app. Find a link to download it on the [Portal Name] portal” [Portal Link] 

4. Follow-Up Text #3

Student organizations help you learn valuable skills like communication and leadership. Organizations host events, volunteer in the community, and network with potential employers. Check out all the great options here: [Portal Link] 

5. Follow-Up Text #4

Hi [first_name], this is [Department]. We noticed you haven’t been a member of any organizations in the last few months. Please let us know what kind of organization you’d like to join- you could start it! Our office doors are open, we’d love to see you. 

 

Organization Involvement: Nudge Option 2

Criteria: Member of < X Organizations 

1. Initial Text

Did you know we have many different organizations on campus? Check them out at the [Event Name] on [Event Date] and [Event Time].  

2. Follow-Up Text

Don’t forget! Our [Event Name] is coming up! Make sure to stop by and learn more about organizations at [Campus Name]. You can find a full list of organizations at [Portal Link]

3. Day of the Event

Today’s the day! Stop by the [Event Location] at [Event Time] to find organizations to get involved with. 

 

Organization Involvement: Nudge Option 3

Criteria: Organization leaders responsible for org transition on the Involve Portal. This will be sent to any office of an organization.

1. Initial Text

It’s time to update your organization information! Don’t forget to transition your organization on [Portal Link] by [Due Date]. Contact [Office Name] with any questions.  

2. Follow Up Text

It’s not too late! Make sure your roster is up to date and your organization transition is complete by [Due Date]. Transition your organization now: [Portal Link]